The wrestling organization`s abandonment of the acronym “WWF” did not end the legal dispute between the two organizations. Later in 2002, the World Wildlife Fund asked the court for $360 million in damages, but without success. An application for the World Wildlife Fund to be annulled was dismissed by the United Kingdom Court of Appeal on 28 June 2007. In 2003, World Wrestling Entertainment won a limited decision that allowed them to continue marketing some pre-existing products with the discontinued WWF logo. However, WWE was tasked with releasing new merchandise such as clothing, action figures, video games, and DVDs with the initials “WWE”. In addition, the court order required the company to remove auditory and visual references to “WWF” from its library of video footage outside the UK. WWF has also helped catalyze the U.S. government`s efforts to protect coral reefs by working with the United States. Agencies supporting the Coral Triangle Initiative in Southeast Asia and the Pacific and the prevention of illegal, unreported and unregulated (IUU) fishing that help secure new government policies to ensure that fish imported into the U.S. and purchased by U.S. consumers has been caught legally and sustainably. WWF was outraged by the book and immediately launched a legal campaign to prevent the book from reaching the shelf.
The legal campaign was also somewhat successful. The book was not allowed to be sold in the UK until 2016. As the organization diversified beyond wildlife to broader environmental issues, it changed its name to the World Wide Fund for Nature in 1986. However, as an international organization, agreement on a name change requires the approval of their national organizations. The World Wildlife Fund`s national divisions in the United States and Canada have refused to change their names. However, after settling a legal dispute with the US-based World Wrestling Federation, the commonly adopted name became WWF. However, it is important to know that national organizations are all separate legal entities, accountable to their own bodies and reporting to their own donors. WWW International is an umbrella organization whose board and committees are composed of the boards and CEOs of national organizations. WWF`s giant panda logo comes from a panda named Chi Chi, which was transferred from Beijing Zoo to London Zoo in 1958, three years before WWF was founded. Being famous as the only panda living in the Western world at the time, its recognizable physical characteristics and endangered status were considered ideal to meet the need for organizing a strong and recognizable symbol that would overcome all language barriers.
 The organization also needed an animal that would impact black and white printing. The logo was then designed by Sir Peter Scott from preliminary sketches by Gerald Watterson, a Scottish naturalist.   WWF worked closely with U.S. government partners to protect tropical forests and prevent illegal timber trade around the world, to strengthen U.S. laws against the import and trade of illegal timber products, and to ensure passage of the Tropical Forest Conservation Act, which encourages developing countries to protect their forests through debt swaps. In 1990, the Conservation Foundation was fully integrated into WWF, having become a subsidiary of WWF-US in 1985, when it became a separate legal entity, but with the same staff and board of directors.  The organization now known as the Conservation Foundation in the United States is the former Forest Foundation of DuPage County.   In 1996, the organization was granted general consultative status by UNESCO. [ref.
WWF is an independent organization and all WWF actions, activities and positions are determined by the organization. WWF does not act as an agent for donors and we do not accept funding from any source that could affect our independence. The Charity Navigator awarded WWF an overall rating of 3 stars, a financial rating of 2 stars and a rating of 4 stars for accountability and transparency for the 2018 financial year.  1970 At the request of Anton Rupert, Prince Bernhard creates a $10 million fund known as The 1001: A Nature Trust. This was done by recruiting an elite group of a thousand wealthy businessmen (modeled on Prince Bernhard`s Bilderberg group), each of whom donated $10,000. The organization works on a range of global issues that lead to biodiversity loss and unsustainable use of natural resources, including species conservation, finance, business practices, laws and consumer choice. Local offices also work on national or regional issues.  The organization also regularly publishes reports, fact sheets and other documents on issues related to its work in advocacy, informing and informing decision-makers.  On August 10, 2001, a British court ruled in favour of the World Wildlife Fund.
The World Wrestling Federation appealed in October 2001, but later withdrew its appeal. On May 5, 2002, the World Wrestling Federation changed its web address from WWF.com to WWE.com and replaced all “WWF” references on the existing site with “WWE”, officially announcing its name change to “World Wrestling Entertainment” a day later with a “Get the `F` Out” marketing campaign.